Not All Cashmere is Equal

It takes the soft underbelly coat of up to eight Mongolian Capra Hircus goats to give a PURE Collection crew neck cardigan its unparalleled softness.

Colour Like No Other

Unlike inferior cashmere, we always dye our Grade A premium yarn before we knit our sweaters, ensuring that most vibrant of colours.

SFA Quality Guaranteed

A cashmere cardigan is a forever classic that never dates. Our SFA accredited Grade A Signature cashmere ensures high animal welfare and production standards, so you can feel as great as you look.

Not All Cashmere is Equal

It takes the soft underbelly coat of up to eight Mongolian Capra Hircus goats to give a PURE Collection crew neck cardigan its unparalleled softness.

Colour Like No Other

Unlike inferior cashmere, we always dye our Grade A premium yarn before we knit our sweaters, ensuring that most vibrant of colours.

SFA Quality Guaranteed

A cashmere cardigan is a forever classic that never dates. Our SFA accredited Grade A Signature cashmere ensures high animal welfare and production standards, so you can feel as great as you look.